"Business plans describe the strategies and goals of a company. For those just starting an enterprise, business plans define the business and service being provided, outline sales and marketing objectives, and estimate profits and losses the company expects to encounter. For established ventures, business plans summarize the annual operating costs and assess any market changes that may affect the company. Business plans help companies outline their future endeavors and provide a detailed description of their operations for those seeking additional information about the venture, particularly investors or financers."
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