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100 country business guides covering 120 topics including business formation, marketing, import/export, business culture, compliance, security, and taxation.
Advertising and marketing creates a perceived need for goods and services. In this program, ad agency experts share their insight into how compelling messages are crafted.
In this series, Jessica Feinstein talks about millennials and mobile technology, digital marketing, social media marketing, trends, and the fact that product cannibalization is built into expectations.
Marketing expert Gaby Barrios explains why gender-based marketing doesn't drive business nearly as much as you might think -- and shows how companies can find better ways to reach customers and grow their brands.
In this video interview, Mark Wolfe talks about his career path, what he does on the job, and the keys to success in digital advertising and marketing.
In this Career Q&A video interview, Stephen May talks about his career path, what he does on the job, and the keys to success in the internet marketing field.
Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy by 
The Voice Catchers: How Marketers Listen In to Exploit Your Feelings, Your Privacy, and Your Wallet by