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Marketing Research

Citation Help

For detailed explanations of MLA8, use Purdue OWL or the Style Center links below:

Citation Definitions

Access Date: The date you first look at a source. The access date is added to the end of citations for all websites except library databases.

Citation: Details about one cited source.

Citing: The process of acknowledging the sources of your information and ideas.

In-Text Citation: A brief note at the point where information is used from a source to indicate where the information came from. An in-text citation should always match more detailed information that is available in the Works Cited List.

Paraphrasing: Taking information that you have read and putting it into your own words.

Plagiarism: Taking, using, and passing off as your own, the ideas or words of another.

Quoting: The copying of words of text originally published elsewhere. Direct quotations generally appear in quotation marks and end with a citation.

Works Cited List: Contains details on ALL the sources cited in a text or essay, and supports your research and/or premise.

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